Hey there! I'm Carey Flack. I'm a growth product manager at Adobe, launching and releasing experiences that drive revenue and engagement across international markets. 🗺 I’m also an artist and educator at the School for Poetic Computation. 🌀 Previously at BuzzFeed, Drip, and Tailwind. ✨
A/B testing social proof in Adobe checkout
Using Social Proof tactics to build trust and increase conversion in Adobe checkout. ✦ Impact: $4.9M ARR 💰
Coming soon 🔒
A/B testing price sensitivity in Adobe checkout
Raising low conversion in Adobe’s price sensitive global regions w/ affordable product offerings in checkout. ✦ Impact: $1.4M 💰
Coming soon 🔒
Platform-wide usability research for Tailwind
Improving Tailwind’s user experience through a series of moderated UX Research tests resulting in product recommendations.
Reducing cancels w/ Adobe’s Learn Content
Surfacing 101 skill-building content to low-engagement Photoshop users. ✦ Impact: 700K Inc Uses 👩🏽💻 + $367K Saved Cancellation ARR 💰
Coming soon 🔒
A/B testing a condensed Adobe checkout
Decreasing unneccesary time spent in checkout and increasing CTR by reducing steps. ✦ Impact: $4.2M ARR, 6% Conversion Lift 💰
Coming soon 🔒
Sparking Joy in Tasty’s Cooking Experience
Optimized Tasty.com’s Recipe page to help users learn new recipes with greater ease and joy.
Coming soon 🔒
Building an Cherokee language learning app
Working with Cherokee Nation of Oklahoma to design and build a digital Indigenous language learning game.
Coming soon 🔒
